Why I'm NOT "The King Of Pay Per Clicks"

By: Willie Crawford

Back in the Spring of 2003, I was at Joel Christopher's Master List Builder Workshop. Marlon Sanders was up speaking. We had never formally met, but Marlon had obviously read some of the things that I'd written on using pay per click advertising.

Back then, I was heavily into pay per click advertising, and had even done TWO teleseminars with my friend Marty Foley on the topic. We called the teleseminars "Master The Pay Per Clicks." We recorded the teleseminars and sold those recordings for a long time.

I still use the recordings from those teleseminars a few places because much of the information is timeless. Marty and I taught a lot of testing and tracking. What has changed most since then is primarily the rules and policies at the pay per clicks... and which search engines are the most important. We taught solid basics back then, and they still work.

Anyway, as Marlon was doing his presentation, he spotted me in the audience, and used what I did as a simple, proven model of generating a steady flow of traffic to your website and converting it to sales.

Back then, for every $1 that I invested in pay per click traffic, I generated $7 in profit. Not a bad return on investment!

Marlon referred to me as "The King Of Pay Per Clicks" and asked me a few basic questions. I answered them, and Marlon proved his points. Actually, one of the points that I heard Marlon make that day was "Whatever they're buying, I'm Selling!" The lesson that I learned from Marlon there was, sell the items that your customers are looking for rather than what you'd like to sell them.

In that same presentation, Marlon yelled, "Dead Ducks Don't Quack!" I understood his message there to be, if people aren't buying a product, then stop wasting your time and effort trying to sell it to them. People KNOW what they want.

Just those two statements made that entire weekend worth the 13-hour drive from Florida to San Antonio. I drove because I wanted to use the drive time as time to listen to a course that I had recently purchased. I did listen to the audio tapes in that course all the way to, and from, San Antonio... completely absorbing the course in the process.

I absorbed and later applied what Marlon taught during that fateful presentation. I applied what I learned during that time spent in "Automobile U" ... the 26 hours driving back and forth between San Antonio. Both learning experiences shifted my think in major ways.

Later that year, Ramon Williamson coached me and provided me with a lot of much needed direction. When I mentioned to him that Marlon had dubbed me as "The King Of Pay Per Clicks," he asked if I really wanted to be "pigeon holed" by that title.

Ramon asked me to clarify what "I" wanted to be known for on the Internet marketing landscape. Back then, I decided that I really wanted to be a coach and a mentor. That's what I still get the greatest joy from doing online.

So, while I did leverage the fact that an "Internet marketing icon" had dubbed me "The King Of Pay Per Clicks," I also took Ramon's advice to heart and distanced myself from the label.

Today, as back then, I realize that without traffic to your website, your web business CANNOT be successful. You simply need visitors to a webpage who, upon arriving, take the desired action.

Since the need for website traffic is so CRITICAL, back in 2003 I purchased the domain name "Website Traffic PhD." I had no idea what I was going to do with that domain, but I KNEW that not having enough website traffic was what "pained" most webmasters, and that if I could show them how to get an unlimited stream of website traffic, I had a product that they would trip over themselves to get.

Marty Foley and I did discuss creating a joint product that would be an "encyclopedia" of proven methods of generating website traffic. Perhaps because I still hadn't learned enough back then, I didn't tackle a job that I didn't feel totally qualified for.

I did nothing with that domain, and even allowed the name to expire, but later re-registered it.

Back in December 2002, I first met John Reese at a seminar at Hawks Cay, down in The Florida Keys. That was at the same seminar where I first met Ramon Williamson and Marty Foley. Ramon, Marty and I all gave presentations. As time progressed, I got to know John better, and he and Ramon attended the very first seminar that I hosted. Ramon spoke, and John totally riveted attendees during conversations held in the back of the room during breaks (and at meals).

John demonstrated his marketing savvy when in March of 2004, he conducted his sell-out, $4500 per seat, seminar on website traffic tactics. John leveraged that seminar into his Traffic Secrets Course, which made him $1 million in under a DAY!

John validated for me that REALLY studying traffic generation, and then teaching others how to generate website traffics was an excellent use of my time.

Between 1996 and today (11 years) I have studied just about every website traffic generation tactic imaginable. Over time, I learned which ones worked consistently "for me" (long-term) and which ones required the least expense and effort.

Today, after sifting through what must be over 100 possible traffic generation tactics, I have just a few core tactics that I use and teach. I even have my "Top 10 Best Free Traffic Generation Techniques." Those are THE techniques that worked for me yesterday, and will work for me tomorrow, without my having to struggle staying up with the latest search engine tricks.

I'd rather go fishing, or spend time playing with my grandchild, than spend countless hours chasing after the latest, usually very short-lived, search engine tricks. This strategy is so powerful, that on one site that I recently setup and promoted using my "Top 10 Free Traffic Generation Techniques" I generated over 1 million visitors in under 60 days. Needless to say, the site is a success, and will earn me a nice income stream for a very long time.

I like that model... build a website, plug in free traffic, make minor adjustments, and let the site make you money :-)

In case you missed why I'm no longer "The King Of Pay Per Clicks," it's because it takes too much struggle! I prefer the long-term, very effective traffic generation tactics that I share with friends at: http://x-factortraffic.com/

When something works, why change it. When something isn't working, it's insane NOT to change it. Just that simple observation, properly responded to, will make you an online success. Now, it's time for you to do it!

Article Source: http://www.superfeature.com/

Willie Crawford has been teaching others uncomplicated methods of building successful online businesses since 1996. Today, he does most of his teaching inside an exclusive membership site filled with other experts dedicated to uncovering the truth about how to succeed online. Join Willie and dozens of other "old-timers" at: TheInternetMarketingInnerCircle.com

Five Free Steps to Earn an Income Onlin

By: Matt Helphrey

If you are looking to earn income online, you've come to the right place. The internet offers us many opportunities to make a living without spending our life savings on business costs. In fact, follow these five easy steps and you wont have to spend any money at all.

Step 1) This one may seem obvious but it is crucial to your success...you need a computer and an internet connection. I suggest you get yourself a dependable laptop and wireless connection if possible. You can usually find some pretty good refurbished laptops in the classified section of your local paper. If you really can't afford a computer or internet connection, visit your local library or school computer. Where theres a will, theres a way.

Step 2) Enroll yourself in some affiliate programs. There are many affiliates out there that provide you all the training and products you need to succeed. Try to enroll in multiple programs so you can increase your income potential and give yourself the greatest chance for success.

Step 3) Get your own place on the web. All you have to do is sign up for a free blog or find yourself your own unique domain name i.e. home website. The reason for this is you want to be able to list all your affiliates in the same place. It makes it more simple for your customers and for you to be able to track where your potential customers are coming from. More on this is step 4.

Step 4) You must create traffic. This is essential to earn an income online. There are numerous ways to do this. The training from the affiliate programs will teach you various techniques, most of which will cost you nothing more than the time you invest. It takes a while to build traffic and to convert that traffic into sales. This is NOT a get rich quick scheme, but you CAN get rich over time.

Step 5) Take the checks out of the mail box, sign your name on the back, and cash or deposit them at your local bank. Thats it!

Of course there are many roads to success on the internet. Many people are using these five steps to earn an income on the internet. Some people think you have to spend massive amounts of money to market or hire outsourcing. You don't need money to make money online. Follow these steps and you won't have to spend any money at all. There are affiliate programs, blogs, and ways to create traffic that are 100% free. All that is required of you is a strong desire to learn and succeed. If you have these intangibles, there are no limits to what you can achieve.

Article Source: http://www.superfeature.com

How To Monetize Your Traffic So You Get Good Results From It

Creating your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.It is common knowledge that without traffic we have no business. Like any business, without any customers you don't get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn't expect profits. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora's Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit.Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage. When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizable portion of the traffic that you have generated.This scheme is called "pay-per-click". With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

Article Source: http://www.superfeature.com/

Billy Vaughn is a success coach in internet marketing. he has experience in making money online. www.wealthymarketer.com/go/wealthylife

Create Website Publicity Buzz

Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relations is essentially communication, letting people know what your do, why you do it and how you make a difference.

One aspect of PR is publicity. Creating word of mouth interest in your business by getting free editorial coverage of your business in the media.

Publicity stories in the media are very effective but you won't get one for your website unless you have a new idea, controversial story, sensational aspect to your website, something unusual or completely different. Get the idea? Some story ideas: are you the first to use this technology? Have you made a huge sale through your website? Does your website help or benefit people in any way? Are you running a unique online competition or survey? Have you a heart-warming personal story to tell? My point is that you need to have a point.

Let me give you an example of publicity that was designed specifically to attract people to a particular website.

There's an online travel company Zuji.com.au and what they did was implement a publicity campaign to drive traffic to their website. It was a simple idea really. They put together on online competition asking people to write in their travel secrets of their favourite destinations throughout the world and they could win a valuable travel prize. They told the media about it and although a simple idea it captured the attention of the travel media.

Consequently the media promoted the competition quite heavily resulting in heaps of visitors to the Zuji website. And of course it involved real people telling their own stories so the human interest element worked. It worked brilliantly for the company. Firstly they were successful in getting lots of free publicity from the competition and they also collected the email addresses of all of the people that visited their website. Plus they captured some really interesting stories and content to put on their site. So an online competition works well but you do need tell the media about it. Once you've developed a good newsworthy story you'll need to contact the relevant journalists who will help you reach your target market. Don't contact everyone, just the media that are appropriate to you and your product.

Contact them by sending a media release (it of course includes your website address) or just telephone them. Research your target media by checking out the newspapers, magazines and wherever else your competitors are being featured. You can buy media directories.

Don't forget to let journalists know there is a media room on your website where they can obtain further information.

Another way to publicise your website is to put your domain address everywhere. Anytime you do send out a media release or newsletter or write a letter to a potential client or sponsor an event, not only is it really important to put your name on everything but put your website address there as well. So for instance you might have some fantastic caps or t-shirts designed for your business that you want people to wear that look great and effective and but why not on the back of that cap put your domain name. Every where that you communicate, put your web address. Include on your voice mail, stickers, business cards, your car, caps, t-shirts on everything!

Article Source: http://www.superfeature.com/

Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace - your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips on personal and professional PR at www.shinecomms.com.au/contactmanager/default.cfm and learn more about how you can achieve recognition, enhance your image and shine.